The monthly retails sales numbers were released today showing a better than expected number. Retail sales are change in the total value of sales at the retail level and is considered a primary gauge of consumers spending. The forecasted number called for a 0.6% MoM (Month over Month) increase, but the actual headline number was a 0.8% MoM increase. This number makes sense due to the holiday season and increased sales due to the holiday spending season.
Core Retail Sales numbers were also better than expected beating the prior months 0.8% increase. Core Retail sales are the change in the total value of sales at the retail level, excluding automobiles and are considered a more accurate gauge of consumer spending due to the removal of Auto's. The forecasted number called for a 0.7% increase, but the actual headline number came in at 1.2%.
The report showed an increase from 2009 by a larger margin, across the board the month of November 2010 beat November 2009's spending.
Courtesy of the U.S. Census Bureau
You can view the full report here.
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